Desktop 247: Poking Around The Lab

One of the cool things about writing a regular web column for Desktop magazine is that I get to interview Aussie web designers and developers about the cool projects that they’ve been working on.

When I saw that my good friend Mark Mansour and his team had launched the Yellow Lab site, I convinced him and his talented designers to talk to me about the branding and technology envelopes that were pushed with this project. Additionally, the shift in thinking that is (finally) happening by a large corporate that is traditionally very much “old media” to what works in new media is fascinating. This excerpt sums it up well, I think:

“It’s funny, you know. Users think the Yellow Pages online experience is a search, and treat it like a search—when really it’s not ... Our business model has been around for over 100 years. In the book version of Yellow Pages, you visit a category, and view listings within that category. But when the Internet came around, it did away with the concept of categories.”

Issue 247 of Desktop is available in all good newsagents on March 4, although you can read my article online.

posted: 20.02. 2009, 21:37 (0)