Where Is Your Passion?

I was a bit sneaky in my latest blog post over at SitePoint.

The post is basically a job ad for the technical editor role that we are looking to fill. But I didn’t want to just write the usual “We’re hiring, apply now!” fanfare. If you were actively looking for employment, then advertising the fact that we had a job going might grab your attention — but for everyone else this is unlikely to get you to read past the title.

Not that I wanted to completely mislead my readers, either. If you pull this kind of stunt too often, then people are going to stop trusting you as an author — and that means not coming back to read more.

In my post I theorize on the different types of people who are passionate about the Web and why they feel so strongly about the Web as a medium. Hopefully, even if you weren’t interested in learning that there was a position available at SitePoint, you might find these four categories of people interesting. The plan was also to convince readers that SitePoint is full of people who are this passionate, and therefore hopefully convince you that it is a great place to work. Which it is!

Anyway, if you know of someone who might be good in this role, you should refer them and win yourself a MacBook Pro!

posted: 06.08. 2007, 15:18 (0)